Pattern is a contemporary clean beauty brand launched in January 2024 after over two years of rigorous research and development. With plant based and non toxic ingredients being the epicenter of the brand’s ethos, they believe in formulating luxurious, high efficacy and gender neutral products.

In a market dominated by fragmented premium and professional segments, largely led by Western brands, Pattern distinguishes itself by offering a focused lineup that cuts through the clutter. Recognizing the confusion among consumers regarding the efficacy of chemicals versus natural ingredients, the brand champions transparency and quality. Unlike traditional perceptions, the brand proves that sustainability can coexist with style, appealing to the discerning, fashion-conscious consumer who seeks both luxury and substance.

Pattern’s debut Haircare collection, featuring 18 meticulously crafted products, targets different hair types and needs. Notably, their Hydrating and Ultrasensitive ranges have quickly become bestsellers, with a surprising 60% of sales attributed to male consumers.

Their future plans include expanding to other categories by introducing  Bath Care range in FY25. Patten intends to be a one stop trusted destination for clean, sustainable and high efficacy personal care products tailor-made to give a world class experience to Indian consumers.